Design Culture Now Poster
The text was provided for this poster. I chose the typefaces, colors, and layout that best suited the information. I decided to use blocks of color to lead the eye around the page to all of the dates for the events poster. I chose yellow because yellow is often a good choice for contrast and attention-grabbing. The more muted blue was chosen for it's creative yet calming tone. My intention was to show proper type hierarchy and a clearly legible and visually interesting and dynamic events poster for designers.
Cafe Kumquat Menu
This was a group project where I worked with two others. We were instructed to come up with a general brand "kit" for all of us to use in our menu designs, and from there on we were allowed our complete creative freedom. In the kit we shared, it contained the logo design that I completed for our group, as well as all of the typefaces used that were chosen as a group. The illustrations shown on the menus were done by one of my partners in our group and shared with all of us.
Initially I was trying to make a tri-fold style menu for this design. After many drafts I discovered that the tri-fold was not going to give the image of the Cafe that I wanted to show. The concept behind the cafe is that it's a Vegan/ Vegetarian Cafe that has a variety of kumquat based smoothies, sweets, and more. The single page front and back design made the Cafe feel more refined than a more simple tri-fold does.